Buyer Persona Template

free buyer persona template

6-Step Buyer Persona Template

Use this simple buyer persona worksheet to define your business’ ideal customers fast, in just 6 easy steps!

What's a buyer persona?

Also known as a customer persona, user persona, customer profile, ideal customer, audience persona or customer avatar. The buyer persona for your business is basically a detailed, semi-fictional description of your business’ ideal client(s) that:

AdobeStock 483186054 1 e1649952692334
ideal customer profile

Why define buyer personas?

Knowing as much information as you can about your prospective customer’s personality, likes, buying habits, etc., can give you tips on how to tweak your marketing plan to better connect with them.

Buyer Persona Template

How Do I Use The Buyer Persona Template?

We walk you through the 6 steps in creating your ideal customer profiles, including expert tips and free tools for target market research and competitive analysis. We also provide examples that aid in completing each of the 6 steps, including a complete buyer persona example. Download your customer persona template today and get started filling out your worksheet! 

Access All Guides!

Join the B2B Growth Marketing Hub and get exclusive access to this resource and 9+ other premium guides and templates to level up your lead generation strategy!

digital-marketing-guides

Get Access by Joining the B2B Growth Marketing Hub

When you join the membership community, you’ll unlock instant access to this resource and ALL of these essential tools:

These tools are worth hundreds individually, but you get access to everything (and more) for an affordable monthly membership!

GET FREE BUYER PERSONA TEMPLATE

Download your buyer persona template and get started today. We will send you an email with the pdf template and worksheet after you submit the form.

Scroll to Top

Discover Your Next 2 Marketing Moves

Take this quick quiz

Not sure what to focus on next in your marketing?

Take this quiz to uncover the 2 smartest marketing actions to move your business forward — based on where you are today.