6-Step Buyer Persona Template
Use this simple buyer persona worksheet to define your business’ ideal customers fast, in just 6 easy steps!
What's a buyer persona?
Also known as a customer persona, user persona, customer profile, ideal customer, audience persona or customer avatar. The buyer persona for your business is basically a detailed, semi-fictional description of your business’ ideal client(s) that:
- Identifies key target audience variables
- Helps define impactful brand messaging
- Guides your business and marketing activities
Why define buyer personas?
Knowing as much information as you can about your prospective customer’s personality, likes, buying habits, etc., can give you tips on how to tweak your marketing plan to better connect with them.
- Expand market reach
- Encourage brand loyalty
- Improve ROI
- Increase sales
- Fire up traffic
- Beat competitors
Buyer Persona Template
How Do I Use The Buyer Persona Template?
We walk you through the 6 steps in creating your ideal customer profiles, including expert tips and free tools for target market research and competitive analysis. We also provide examples that aid in completing each of the 6 steps, including a complete buyer persona example. Download your customer persona template today and get started filling out your worksheet!
- Ten page buyer persona worksheet
- A simple, step-by-step method to create your ideal customer profiles
- Expert tips for conducting market research and competitive analysis
- Buyer persona examples for guidance
- Key variables to define in each step of the process
- Recommended market research tools and resources
- An effective, ideal customer profile for small business or entrepreneurs
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GET FREE BUYER PERSONA TEMPLATE
Download your buyer persona template and get started today. We will send you an email with the pdf template and worksheet after you submit the form.