
Free 7-Step Brand Guidelines Template
Use this simple brand guidelines template to define your brand strategy fast, in just 7 easy steps!
What are brand guidelines?
Your brand guidelines define how you will communicate your message, the right way, to the right audience and they’re the key to improving your marketing ROI and increasing your sales. To develop your brand guidelines, you need to:
- Identify your buyer personas
- Develop your brand strategy
- Define your brand identity


Why create brand guidelines?
Defining your brand guidelines provides you with a handbook that gives you and your team the creative direction to ensure a correct and consistent brand, a key element in developing your marketing plan.
- Develop a better connection with ideal customer
- Save on marketing efforts and spend
- Stand out from the competition
Free Brand Guidelines Template
How Do I Use The Brand Guidelines Template?
We walk you through the 7 steps in creating your brand guidelines, including expert tips and free tools for defining your brand story and brand identity. We also provide examples that aid in completing each of the 7 steps, including a complete brand guidelines example. Download your free brand guidelines template today and get started filling out your worksheet!
- 15 page brand guidelines worksheet
- A simple, step-by-step method to create your brand strategy
- Expert tips for creating brand identity elements
- Brand strategy examples for guidance
- Key elements to define in each step of the process
- Step-by-step process to develop your brand story
- A comprehensive, brand guidelines for small business or entrepreneurs
Bonus Guides!
In addition to the brand guidelines worksheet we will send you three more free guides!
- Buyer Persona Template
- 1-Page Digital Marketing Plan
- 4 Ways to Increase Customer Retention

GET FREE BRAND GUIDELINES TEMPLATE
Download your brand guidelines template and get started today. We will send you an email with the pdf template and worksheet after you submit the form.