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FAQs Marketing Strategy
Most frequently asked questions and answers
What does a digital marketing consultant do?
What is a digital marketing consultant? We help entrepreneurs, startups, and small business owners define their goals, create a comprehensive, high-level 12-month marketing strategy with very actionable steps to execute the plan replicate it for year-on-year growth.
Who needs digital marketing services?
Every business needs to take a regular audit of their marketing strategy and keep or improve upon what is working and not working to define and take advantage of the opportunities that you might be missing out on. I help business owners who don’t have the time and/or marketing expert on hand.
How much do digital marketing services cost?
What does digital marketing services pricing look like? Pricing can vary drastically depending on the number of digital marketing channels you need help with. Are you only looking for help with your social media marketing? Or do you need a marketing expert that can put together a comprehensive strategy for all of the marketing “buckets” that make sense for your business? If you need the latter, I can help. I work with businesses who need a 12-month marketing strategy that will target all channels. Typically, developing and implementing a comprehensive 12-month marketing strategy can range between $2,000 – $10,000.
What is digital marketing?
Digital marketing, also called online marketing, connects a company with its ideal customer, digitally. “Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services (Wikipedia).” Think: email marketing, content marketing, social media marketing, and PPC.
What is a digital marketing plan?
A plan defines what your business wants to accomplish within a given time frame, and spells out the KPIs and actionable steps to take to achieve specific marketing and business objectives. A digital marketing plan specifically targets the online channels.
What are marketing plans?
Marketing plans help your business define what makes you unique, who your target audience is, and how you will get your message out to your audiences, whether it is through digital channels such as PPC, email marketing or social media, or traditional marketing channels such as print, broadcast or direct mail. Marketing plans should utilize automation, analyze engagement and optimize based on analytic data.
How do you write a marketing plan?
Are you wondering how to make a marketing strategy plan or how to make a digital marketing plan? Your goals should include reaching more potential customers, retaining existing customers, and increasing sales. Define your company’s brand guidelines, including the messaging that you want to provide to customers. Define the top performing marketing channels that will reach your target audience, and the actions that will provide the most engagement on those channels. Write down how you will measure ROI and create a calendar of milestones to stay on track.
When designing a marketing plan companies should start with:
What objectives should a marketing plan accomplish? A typical marketing plan should define how the business will accomplish lead generation, brand awareness, customer retention, customer satisfaction, and month-on-month increase in sales. How to write a marketing objective? Think high-level, what are your long-term business goals? What KPIs can you use to measure success in achieving these goals? Typically, most marketing objectives will capture customers attention, educate consumers, and convert leads to a sale.
FAQS Website Design & Development
Most frequently asked questions and answers
What is web responsive design?
Responsive web design is an approach to web design that allows websites and their pages to change dynamically depending on the device being used to view the website. A responsive website will change its page elements and layout based on the screen size and orientation of the device. The key to responsive web design: your website should work well and look good on a desktop, laptop, tablet or mobile phone.
Why is responsive website design important?
Responsive web design is very important to deliver the best experience to your customers. Your website needs to adapt to the variety of devices and screen sizes that a website visitor might use when visiting your website to ensure usability and satisfaction, providing the user with an optimized browsing experience.
How much does it cost to build a website?
You might be asking, how much does web design cost?
More specifically, how much does a website cost for a small business? This is a difficult question to answer because the cost of building a website depends on various factors such as features and capabilities your need for your website. For example, do you need an ecommerce website or a social media website that allows for community-based input? It’s also important to account for the costs of maintaining a website after it is built, such as hosting and domain fees. If you plan to hire a design and developer to help you build a basic ~10-page website, in 2021 the average cost is between $5,000 – $15,000.
How does web design help business?
Your website’s design and user interface can drastically affect your user’s experience. Your website should be designed with your brand style and target audiences in mind. It should take into consideration accessibility, your customer journey, and fulfill the wants and needs bringing your customers to your website. Good design equals lower bounce rates, longer time on site, more leads, conversions and sales.
How does web design affect SEO?
Website design affects a visitor’s experience (user experience). An important factor in search engine ranking is how complex or difficult it is to browse your website. Make your website easily navigable by adding site architecture, a search bar, breadcrumbs, main menu, and footer menus. Your website design should be responsive across all devices with a fast page loading speed and follow best practices when it comes to readability and accessibility. Your website design should be both functional and visually appealing.
How to find a website designer?
First take a look at your business goals and determine a budget for your website design projects. First, you could try reaching out to colleagues, friends, and family members to see if they could recommend a website designer. Check out their portfolio, read their client testimonials, ask them for a free consultation and quote, ask if they offer additional services such as SEO or monthly website management, ask them what their process is, and request references. If you would like to chat with me about your website design project, contact me today!
What is the web design process?
Ask your website designer what their process is. Their are a lot of assets and project phases for a website design and development project, so it is very important that your website designer has a clear, concise and organized approach to web design.
- Discovery Phase: Gather business information, define website and business goals.
- Planning Phase: Outline your strategy from start to finish, create website wireframe, gather assets.
- Design Phase: Design and layout mockups for initial website pages. Once approved, develop those pages in a staging environment.
- Create Content Phase: Write copy for each website page, create site architecture. Can be done concurrently with step 3.
- Testing Phase: Review the fully developed website in its staging environment, make necessary changes.
- Launch Phase: Once website is tested and approved, go live.
- Maintenance Phase: Regular monthly maintenance tasks must be completed to keep your website optimized.
What should be included in a web design package?
An important note: what is included in your package will depend on the package tier or price point. Here are the basics that should be included:
- An initial discovery session
- Website wireframe, site architecture, UI/UX strategy
- Custom design and development of all website pages (Home, About, Contact, Product/Service pages, don’t forget Policy pages!)
- We recommend a Blog archives page too
- Page templates so you can add new website pages yourself
- Built using SEO best practices (very important)
- Responsive web design
- Social media links integrated
- Lead collection forms that sync to your email marketing account
- Initial set up Google My Business, Google Analytics, Google Search Console (typically an add-on, but we recommend it)
- Set up of your domain name and hosting account
- A content management system (CMS), like Wordpress
- A tutorial on how to use the CMS
- Post-launch tech support for 1 month
- Optional monthly website maintenance (extra fee)
On time, under budget
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