FAQs Marketing Strategy
Most frequently asked questions and answers
What does a digital marketing consultant do?
What is a digital marketing consultant? We help entrepreneurs, startups, and small business owners define their goals, create a comprehensive, high-level 12-month marketing strategy with very actionable steps to execute the plan replicate it for year-on-year growth.
Who needs digital marketing services?
Every business needs to take a regular audit of their marketing strategy and keep or improve upon what is working and not working to define and take advantage of the opportunities that you might be missing out on. I help business owners who don’t have the time and/or marketing expert on hand.
How much do digital marketing services cost?
What does digital marketing services pricing look like? Pricing can vary drastically depending on the number of digital marketing channels you need help with. Are you only looking for help with your social media marketing? Or do you need a marketing expert that can put together a comprehensive strategy for all of the marketing “buckets” that make sense for your business? If you need the latter, I can help. I work with businesses who need a 12-month marketing strategy that will target all channels. Typically, developing and implementing a comprehensive 12-month marketing strategy can range between $2,000 – $10,000.
What is digital marketing?
Digital marketing, also called online marketing, connects a company with its ideal customer, digitally. “Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services (Wikipedia).” Think: email marketing, content marketing, social media marketing, and PPC.
What is a digital marketing plan?
A plan defines what your business wants to accomplish within a given time frame, and spells out the KPIs and actionable steps to take to achieve specific marketing and business objectives. A digital marketing plan specifically targets the online channels.
What are marketing plans?
Marketing plans help your business define what makes you unique, who your target audience is, and how you will get your message out to your audiences, whether it is through digital channels such as PPC, email marketing or social media, or traditional marketing channels such as print, broadcast or direct mail. Marketing plans should utilize automation, analyze engagement and optimize based on analytic data.
How do you write a marketing plan?
Are you wondering how to make a marketing strategy plan or how to make a digital marketing plan? Your goals should include reaching more potential customers, retaining existing customers, and increasing sales. Define your company’s brand guidelines, including the messaging that you want to provide to customers. Define the top performing marketing channels that will reach your target audience, and the actions that will provide the most engagement on those channels. Write down how you will measure ROI and create a calendar of milestones to stay on track.
When designing a marketing plan companies should start with:
What objectives should a marketing plan accomplish? A typical marketing plan should define how the business will accomplish lead generation, brand awareness, customer retention, customer satisfaction, and month-on-month increase in sales. How to write a marketing objective? Think high-level, what are your long-term business goals? What KPIs can you use to measure success in achieving these goals? Typically, most marketing objectives will capture customers attention, educate consumers, and convert leads to a sale.